Foodie Post #6

I stumbled upon an article called "Social Media Swaying Restaurant-Goers" on Food Business News, and I found out some pretty interesting statistics. I have talked a lot about the power of food on social media in influencing purchases and visiting restaurants, but I had no idea how extreme it was. 

According to this article, 75% of diners browse social media and choose a place to eat based on the photos they see. Almost half the diners nationally said they take photos of their food to post on social media. Almost 20% of diners said they even pick specific restaurants just to take food pictures. 

At the restaurant, 60% of people stop their friends from eating so they can take a photo while 50% of people say they take photos of everyones meals at the table, and even 5% said they take photos of food from different tables. Most of the food on social media is trendy food such as ramen noodles and avocado toast. 

These statistics seem crazy, however I witness this in everyday life. My friends all have food instagrams, all have their phones out at meals, and I am often stopped before eating to take pictures. We see pictures of food an HAVE to go there. I always put my good looking food on my snap chat stories. It blows my mind how much we believe our food defines our identity. I always want to appear be eating interesting, healthy options to show the world I have good taste. 

Comment if you do this too!

eat up!

Foodie post #5

Hey again everyone,

As usual i want to talk about food and social media.. my two favorites. I was thinking about all of the insta and snapchat chef celebs I follow, and I was wondering who made this so widespread and cool. I was thinking back to what changed cookbooks, to online recipes, to food videos that crowd my news feed.

The first ones I could remember were the Tasty videos. God, I love those. For those of you who haven't gotten to watch these videos or don't know who they are, you must go check them out. The first time I began to see these was on Facebook. They are quick videos that teach you how to prepare a certain delicious desert or meal. I mean they look so good, they usually make me hungry every time. Here's a link to their Facebook page: https://www.facebook.com/buzzfeedtasty/?fref=ts

In a lot of my classes, I have done extensive research on millennials, and it really makes sense why Tasty has become so popular. Millennials love do it yourself options, with many ingredients that they can assemble. They are also very attracted to videos rather than reading long articles, so they don't have to put too much thought into it. The videos also make the food look more appealing than just your average photo.

To date, Tasty has 81,612,925 likes on their Facebook page. 561 of my friends alone like them. They have also expanded into pintrest, instagram, vine, twitter, and youtube. They are also considering breaking into the food television industry. It's cool how they are breaking into big industries through social media rather than the other way around.

here is their valentines day video for the occasion:

https://www.facebook.com/buzzfeedtasty/


















Thanks, and keep eating!

Claire Sussman